Vibes to Value Campaign
Recognize Humanity. Realize Contribution. Reward Value.
The Vibes to Value campaign is Proper Labs' initiative to onboard Web3 projects into the VerseID ecosystem, enabling them to build customized recognition systems that solve the industry's three biggest problems: bot fraud, fragmented identity, and unrewarded contributions.
The Three-Step Solution
1. Recognize Humanity (Vibe Oracle)
Problem: 40-60% of Web3 engagement is fake (bots, Sybil attacks, AI slop)
- $2B+ wasted annually on fraudulent engagement
- Projects can't trust their metrics
- Real humans buried in bot noise
Solution: Vibe Oracle behavioral verification
- Continuous behavioral analysis (timing, patterns, social graph)
- Reduces fraud from 40-60% to <5%
- Verified humans get premium access
2. Realize Contribution (4 Pathways + 32 Badges)
Problem: No standard way to recognize different types of value creation
- Social contributors ignored by capital-focused systems
- Network builders unrewarded
- Fragmented identity across platforms
Solution: Customizable recognition infrastructure
- 4 pathways: ALIGN, ALPHA, KARMA, SYNERGY
- 32 custom badges per project (8 per pathway)
- Project-specific VerseID cards
- 12.5% flows to universal Macro VerseID
3. Reward Value (BITS → BEATS → $BRO)
Problem: Contributions not tied to tangible rewards
- "Engagement farming" with no real benefit
- No compound value from cross-project participation
- Reputation doesn't transfer
Solution: Economic value realization
- BITS (actions) → BEATS (milestones) → $BRO (rewards)
- BroFit distribution based on contribution
- Portable reputation creates network effects
- 12.5% macro flow compounds across all projects
Dual Identity Architecture
The Vibes to Value campaign introduces a revolutionary dual identity system:
Conceptual Overview
Real-World Example
Macro VerseID (Universal Identity)
Purpose: Your portable reputation across the entire Web3 ecosystem
Characteristics:
- Universal Recognition: Accepted by all projects in Vibes to Value campaign
- Compound Growth: Receives 12.5% of BITS from ALL project-specific cards
- Portable Value: Take your reputation anywhere
- Premium Access: Projects give advantages to strong Macro VerseID holders
- Never Start From Zero: Your global reputation opens doors
Use Cases:
- New project onboarding (instant credibility)
- Cross-project collaborations (verified track record)
- Premium tier access (reputation unlocks features)
- Governance weight (universal voting power)
Project-Specific VerseID (Local Identity)
Purpose: Custom recognition for contributions within a specific project
Characteristics:
- 87.5% Local Value: Most BITS stay within the project
- 32 Custom Badges: Project chooses 8 badges per pathway (4 pathways)
- Project Branding: Custom colors, themes, and aesthetics
- Specialized Recognition: Badges tailored to project needs
- Local Rewards: Project-specific token distribution and perks
Use Cases:
- Quest completion tracking
- Contribution milestones
- Role specialization (DeFi expert, community leader, etc.)
- Project-specific governance
- Tiered access to features
The 12.5% Macro Flow Mechanism
How It Works
Every time a user earns BITS in a project-specific VerseID card:
- 87.5% stays in the project card (local value)
- 12.5% flows to Macro VerseID (universal value)
This creates compound growth across all participating projects.
Example: User Activity Across 3 Projects
| Project | Actions | BITS Earned | Stays Local (87.5%) | Flows to Macro (12.5%) |
|---|---|---|---|---|
| Project A | 10 quests | 80 BITS | 70 BITS | 10 BITS |
| Project B | 5 quests | 40 BITS | 35 BITS | 5 BITS |
| Project C | 20 quests | 160 BITS | 140 BITS | 20 BITS |
| TOTALS | 35 quests | 280 BITS | 245 BITS | 35 BITS |
Result:
- User has meaningful local reputation in each project (245 BITS distributed)
- User's Macro VerseID grows from cross-project participation (35 BITS accumulated)
- User never starts from zero when joining new projects
Why 12.5%?
The 12.5% split balances:
- ✅ Project Loyalty: 87.5% local keeps users invested in each project
- ✅ Universal Growth: 12.5% global creates portable reputation
- ✅ Network Effects: Participation across projects compounds value
- ✅ Anti-Fragmentation: Prevents "start from zero" problem
- ✅ Quality Signal: Strong Macro VerseID = experienced, valuable user
Value Propositions
For Projects (AlphaHub Builders)
🚀 Instant Infrastructure
Skip 6 months of building custom quest/badge/recognition systems. Deploy your AlphaHub in days, not months.
🛡️ Verified Humans
Vibe Oracle reduces bot fraud from 40-60% to <5%. Pay for real engagement, not fake activity.
🎨 Full Customization
Choose your own 32 badges (8 per pathway), set BITS weights, define quest structure. Your brand, our infrastructure.
🌐 Network Effects
Tap into existing VerseID holders from other projects. Users with strong Macro VerseID = higher quality contributors.
ROI: Projects using VerseID see:
- 80% reduction in bot activity
- 3X higher user retention (portable reputation = stickiness)
- 5X faster development (pre-built infrastructure)
- 10X better targeting (verified human data)
For Users (Participants)
🆔 Universal Identity
One Macro VerseID recognized across all participating projects. Never start from zero again.
📈 Compound Growth
12.5% from ALL projects flows to your Macro VerseID. Your reputation compounds automatically.
🛤️ Multiple Paths
Earn through 4 pathways: ALIGN (time), ALPHA (capital), KARMA (culture), SYNERGY (network).
💎 Portable Value
Achievements recognized everywhere. Unlock premium access in new projects based on Macro VerseID.
Campaign Phases
Phase 1: Pilot (Month 1-2)
Target: 3-5 pilot projects
- 1 DeFi protocol
- 1 NFT/Gaming project
- 1 DAO/Community
- 1 Creator economy platform
- 1 Infrastructure/tooling
Goals:
- Prove concept with diverse project types
- Refine mechanics based on real usage
- Document best practices
- Create template libraries
Success Metrics:
- 1,000 unique VerseID holders
- 10,000 BITS distributed
- <5% fraud rate (Vibe Oracle validation)
- 80%+ user retention at 30 days
Phase 2: Expansion (Month 3-6)
Target: 20-30 projects
Strategy:
- Open AlphaHub builder access
- Self-service customization tools
- Template libraries for 32 badges
- Integration documentation
- Community support
Goals:
- Scale to 100K+ VerseID holders
- Establish network effects
- Cross-project collaborations
- Marketplace for Macro VerseID
Success Metrics:
- $1M+ in rewards distributed
- 50K+ daily active users
- 10+ cross-project collaborations
- Average user active in 3+ projects
Phase 3: Ecosystem (Month 6-12)
Target: 100+ projects
Vision:
- VerseID becomes Web3 standard for identity
- Cross-project reputation marketplace
- Advanced analytics dashboard
- Reputation-as-a-Service API
- Enterprise white-label solutions
Goals:
- 1M+ Macro VerseID holders
- $10M+ in rewards distributed
- 100+ project integrations
- Industry recognition as identity standard
Key Differentiators
vs Traditional Quest Platforms (Galxe, Zealy, Layer3)
| Feature | Traditional Platforms | Vibes to Value Campaign |
|---|---|---|
| Identity | Fragmented per platform | Universal Macro VerseID |
| Bot Prevention | Minimal (40-60% fake) | Vibe Oracle (<5% fake) |
| Customization | Limited templates | 32 fully custom badges |
| Value Accrual | Platform locked | 12.5% flows to users |
| Network Effects | Siloed | Cross-project compound |
| Business Model | Platform takes all value | Projects keep 87.5% |
vs Identity Protocols (Orange Protocol, Gitcoin Passport)
| Feature | Identity Protocols | Vibes to Value Campaign |
|---|---|---|
| User Facing | B2B infrastructure | B2C + B2B products |
| Recognition | Passive attestations | Active contribution tracking |
| Rewards | No direct rewards | BITS → BEATS → $BRO |
| Customization | Generic badges | Project-specific 32 badges |
| Launch Time | 6-12 months integration | Days to deploy AlphaHub |
Getting Started
For Projects
- Apply for Pilot Program - Join Phase 1 cohort
- Build Your AlphaHub - Customize your recognition system
- Design Your Badges - Choose 32 custom badges
For Users
- Create Your Macro VerseID - Universal identity across all projects
- Join Participating Projects - Discover projects in the campaign
- Start Earning - Complete quests across 4 pathways
- Watch It Compound - 12.5% from each project flows to your Macro VerseID
Learn More
- Project Onboarding Guide - How to join as a project
- AlphaHub Builder - Create your custom recognition system
- Badge Customization - Design your 32 badges
- VerseID Technical - How the protocol works
Status: Phase 1 Pilot recruiting now Contact: vibes@properlabs.io Documentation: Full technical specs and integration guides available