Skip to main content

Investment Opportunity

Questions This Page Answers​

  • What's the opportunity? → Venture studio building at Web3/AI convergence
  • Why invest in Proper Labs? → Portfolio approach with 8 active companies
  • What's the track record? → Multiple products in development and launch phases
  • How is capital deployed? → Fund + incubator structure with equity focus
  • What's the timeline? → 2-3 year acceleration, 5-7 year full cycle

Executive Summary​

Proper Labs represents a unique opportunity to invest in the convergence of Web3 and AI technologies through our venture studio model. We're not just building products—we're creating an ecosystem of interconnected companies that leverage identity, gaming, and decentralized finance to capture the next wave of digital transformation.

Investment Highlights​

Market Timing​

  • Web3 + AI Convergence: Positioned at the intersection of two mega-trends worth $3.2T+ combined market opportunity
  • Identity Infrastructure: VereIDaddressesthee ID addresses the 70B digital identity market with Web3-native solutions
  • Gaming Evolution: BroVerse targets the $184B gaming market with Web3 integration
  • DeFi Innovation: BroFit serves the $200B+ decentralized finance ecosystem

Portfolio Overview​

  • 8 Active Companies: Across identity, gaming, and DeFi verticals
  • Multiple Stages: From concept to launch phases
  • Integrated Ecosystem: Shared infrastructure and cross-portfolio synergies

Unique Value Proposition​

Vibes → Identity → Value Framework

  1. Vibes: Community-driven engagement through BroVerse and AlphaQuests
  2. Identity: Web3-native identity infrastructure via Ver$e ID
  3. Value: Sustainable revenue through DeFi yields (BroFit) and enterprise partnerships

Investment Thesis​

Why Venture Studio Model Works​

Portfolio Synergy Effect

Key Advantages:

  • Shared Infrastructure: Common identity and payment rails across portfolio
  • Cross-Pollination: Users flow between products, increasing lifetime value
  • Risk Diversification: 8 companies across different verticals
  • Faster Time-to-Market: Reusable components and shared resources

Market Opportunity​

SectorMarket SizeOur PlayStage
Digital Identity$70BVer$e IDDevelopment
Gaming/Web3$184BBroVersePre-Seed
DeFi Protocols$200B+BroFitBeta Phase
Developer Tools$45BW3DVLaunch Phase

Funding Structure​

Current Round: Series Seed​

  • Raise Amount: 2.5M−2.5M - 5M
  • Valuation: 15M−15M - 20M pre-money
  • Use of Funds: Portfolio acceleration, new incubations, team expansion
  • Timeline: Q4 2024 - Q1 2025

Investment Minimums​

  • Strategic Investors: $250K+
  • Angel Investors: $50K+
  • Institutional: $500K+

Competitive Advantages​

Technical Moat​

  • SIS (Smart Identity System): Proprietary AI infrastructure powering identity verification
  • Cross-Chain Architecture: Multi-blockchain support from day one
  • Gaming Integration: Telegram Mini App in development

Business Model Innovation​

  • B2B2C Hybrid: Enterprise partnerships driving consumer adoption
  • Token Economics: $BRO token creates ecosystem incentives
  • Revenue Diversification: SaaS, transaction fees, yield farming, partnerships

Team & Advisory​

Execution Track Record

  • Successfully launched 8 companies in 18 months
  • Generated real revenue and user traction
  • Built proprietary infrastructure (SIS) powering multiple products
  • Strong technical team with Web3 and AI expertise

Risk Mitigation​

Portfolio Diversification​

  • Industry Spread: Gaming, Identity, DeFi, Tools, Engagement
  • Revenue Models: Subscription, transaction, yield, partnerships
  • Stage Diversification: MVP to revenue-generating companies

Market Risk Management​

  • Bear Market Resilience: Focus on real utility over speculation
  • Regulatory Preparation: Compliance-first approach to Web3
  • Technology Evolution: AI-first infrastructure adaptable to trends

Next Steps​

Due Diligence Package​

  1. Financial Models: Unit economics and growth projections
  2. Technical Architecture: Infrastructure and security audits
  3. Market Analysis: Competitive positioning and TAM validation
  4. Team Background: Leadership bios and advisory board

Investment Process​

  1. Initial Discussion: 30-minute overview call
  2. Deep Dive Session: Technical and business model review
  3. Due Diligence: Document review and reference calls
  4. Term Sheet: Negotiation and legal documentation

Ready to explore the future of Web3 + AI?

Contact us to schedule your investor briefing and technical demo.