Badge Customization Guide
Design 32 badges that drive engagement and recognize value.
Badges are the heart of your VerseID system - they're visual representations of achievement that users earn, collect, and display on their cards. This guide shows you how to design 32 custom badges (8 per pathway) that resonate with your community and incentivize the behaviors that matter most to your project.
Badge System Architecture
The 4×8 Structure
Every AlphaHub includes 32 custom badges distributed across 4 pathways:
Tier Distribution (recommended):
- 🥉 Bronze: 2 badges (easy entry, 8-16 BITS)
- 🥈 Silver: 2 badges (medium challenge, 24-32 BITS)
- 🥇 Gold: 2 badges (hard achievement, 48-64 BITS)
- 💎 Diamond: 2 badges (elite status, 96-128 BITS)
Design Principles
1. Clear Visual Hierarchy
Tier Progression Should Be Obvious:
🥉 Bronze → 🥈 Silver → 🥇 Gold → 💎 Diamond
Simple shape More detail Polished Legendary
Flat colors Gradients Glow effects Animated
Example Visual Progression (Trading Badge):
- Bronze: Simple coin icon, flat blue
- Silver: Coin with sparkle, gradient blue
- Gold: Coin with aura, gold gradient + glow
- Diamond: 3D coin with particles, rainbow holographic
2. Intuitive Iconography
What Works:
- ✅ Universal symbols (💰 money, ⚡ speed, 🏆 achievement)
- ✅ Simple shapes (circles, triangles, stars)
- ✅ Clear metaphors (🔥 hot streak, 💎 diamond hands)
- ✅ Action-oriented (🚀 launch, 🎯 target)
What Doesn't:
- ❌ Abstract shapes with no clear meaning
- ❌ Complex illustrations that don't scale
- ❌ Text-heavy badges (hard to read at small sizes)
- ❌ Cultural references that don't translate
3. Pathway Color Coding
Use pathway colors to help users instantly recognize category:
Pathway | Primary Color | Accent Color | Use Case |
---|---|---|---|
ALIGN | #00A1F1 (Blue) | #0080C8 | Backgrounds, borders, glows |
ALPHA | #FE5F00 (Orange) | #E54D00 | Financial icons, effects |
KARMA | #7E3AF2 (Purple) | #6B2FD9 | Social badges, community |
SYNERGY | #3EB85F (Green) | #35A051 | Network, growth, ecosystem |
4. Consistent Style Language
Choose ONE aesthetic and stick to it:
Flat Design
- Simple shapes
- Solid colors
- No shadows
- Fast to create
Best For: Minimalist projects, mobile-first
Gradient/3D
- Depth and dimension
- Gradients and shadows
- Polished look
- More production time
Best For: Premium positioning, gaming
Holographic
- Iridescent effects
- Animated shimmer
- Futuristic vibe
- Technical complexity
Best For: Web3 aesthetic, high-end projects
Pixel Art
- Retro gaming aesthetic
- 8-bit/16-bit style
- Nostalgic appeal
- Easy to animate
Best For: Gaming projects, NFT communities
Pathway-Specific Badge Design
ALIGN Pathway (Onboarding/Identity)
Purpose: Welcome users and guide through basic setup
Badge Philosophy: Simple, welcoming, educational
Example Badge Set for ALIGN
Badge Name | Tier | Unlock Condition | BITS | Design Concept |
---|---|---|---|---|
Welcome Aboard | 🥉 Bronze | Connect wallet | 8 | Handshake icon, blue |
Profile Complete | 🥉 Bronze | Fill profile (100%) | 8 | Checkmark in circle |
First Steps | 🥈 Silver | Complete 3 basic actions | 16 | Footprints path |
Community Member | 🥈 Silver | Join Discord + Telegram | 16 | Group icon with glow |
Verified Human | 🥇 Gold | Pass Vibe Oracle check | 32 | Shield with checkmark |
Active User | 🥇 Gold | 7-day streak | 32 | Calendar with fire |
AlphaHub Champion | 💎 Diamond | Complete all ALIGN quests | 64 | Trophy with stars |
Pioneer | 💎 Diamond | Top 100 earliest users | 64 | Flag on mountain |
Design Example (Welcome Aboard):
┌─────────────────────────────────┐
│ [Handshake Icon] │
│ (Blue gradient) │
│ │
│ 🥉 Welcome Aboard │
│ Connect your wallet │
│ │
│ 💎 8 BITS │
│ 🎯 ALIGN Pathway │
└─────────────────────────────────┘
ALIGN Badge Tips:
- Keep difficulty LOW (high completion rate = momentum)
- Use encouraging language ("Welcome", "Great Start", "You're In!")
- Visual style should be friendly and approachable
- Celebrate milestones (first action, 7 days, all quests)
ALPHA Pathway (DeFi/Capital)
Purpose: Recognize financial contribution and DeFi expertise
Badge Philosophy: Premium, valuable, aspirational
Example Badge Set for ALPHA
Badge Name | Tier | Unlock Condition | BITS | Design Concept |
---|---|---|---|---|
First Trade | 🥉 Bronze | Complete 1 swap | 16 | Simple coin icon |
Liquidity Provider | 🥉 Bronze | Add liquidity ($100+) | 16 | Two coins merging |
Volume Chaser | 🥈 Silver | $10K+ total volume | 32 | Graph trending up |
Token Holder | 🥈 Silver | Hold tokens 30+ days | 32 | Lock with timer |
Whale Status | 🥇 Gold | $100K+ TVL | 64 | Whale with crown |
Diamond Hands | 🥇 Gold | 90-day hold, 0 sells | 64 | Hands holding diamond |
DeFi Master | 💎 Diamond | All ALPHA quests + $500K TVL | 128 | Throne with aura |
Vault Lord | 💎 Diamond | Top 10 TVL holders | 128 | Vault with wings |
Design Example (Whale Status):
┌─────────────────────────────────┐
│ [Whale with Crown] │
│ (Gold + blue gradient) │
│ (Glow effect) │
│ │
│ 🥇 Whale Status │
│ $100K+ in protocol │
│ │
│ 💎 64 BITS │
│ 📈 ALPHA Pathway │
│ 👑 Elite Tier │
└─────────────────────────────────┘
ALPHA Badge Tips:
- Use financial metaphors (coins, vaults, charts, crowns)
- Orange/gold color palette for "money" association
- Higher BITS rewards (16-128) reflect capital risk
- Celebrate both entry (100K+)
- Include time-based holds to reward loyalty
- Diamond badges should feel ELITE (top 10, $500K+)
KARMA Pathway (Social/Culture)
Purpose: Recognize community building and cultural contribution
Badge Philosophy: Creative, social, inclusive
Example Badge Set for KARMA
Badge Name | Tier | Unlock Condition | BITS | Design Concept |
---|---|---|---|---|
New Voice | 🥉 Bronze | First Discord message | 8 | Megaphone icon |
Helpful Hand | 🥉 Bronze | Answer 5 questions | 12 | Helping hands |
Content Creator | 🥈 Silver | Share 10 posts | 24 | Camera/video icon |
Event Participant | 🥈 Silver | Attend 3 events | 24 | Calendar with star |
Meme Master | 🥇 Gold | Top 10 meme contest | 48 | LOL face with crown |
Community Helper | 🥇 Gold | 100+ helpful messages | 48 | Shield with heart |
Culture King | 💎 Diamond | All KARMA + Ambassador | 96 | Crown with sparkles |
Community Icon | 💎 Diamond | Most recognized member | 96 | Star with aura |
Design Example (Meme Master):
┌─────────────────────────────────┐
│ [LOL Face + Crown] │
│ (Purple gradient) │
│ (Sparkle effects) │
│ │
│ 🥇 Meme Master │
│ Won weekly meme contest │
│ │
│ 💎 48 BITS │
│ 🎨 KARMA Pathway │
│ 😂 Legendary Status │
└─────────────────────────────────┘
KARMA Badge Tips:
- Use expressive icons (faces, hearts, stars)
- Purple color palette for "creative" association
- Include both participation (post 10X) and quality (top 10)
- Celebrate different contribution types (memes, help, events)
- Make Diamond badges feel like "celebrity status"
- Recognition over perfection (encourage experimentation)
SYNERGY Pathway (Network/Referral)
Purpose: Recognize network growth and ecosystem building
Badge Philosophy: Growth, connection, collaboration
Example Badge Set for SYNERGY
Badge Name | Tier | Unlock Condition | BITS | Design Concept |
---|---|---|---|---|
First Referral | 🥉 Bronze | Refer 1 active user | 32 | Link icon |
Network Starter | 🥉 Bronze | 5 referrals | 32 | Network nodes (5) |
Growth Hacker | 🥈 Silver | 25 referrals | 48 | Graph exponential |
Cross-Project | 🥈 Silver | Active in 3+ AlphaHubs | 48 | Three connected badges |
Network Builder | 🥇 Gold | 100+ referrals | 64 | Complex network web |
Ecosystem Partner | 🥇 Gold | Partner with project | 64 | Handshake with glow |
Network King | 💎 Diamond | 500+ referrals | 128 | Crown + global network |
Synergy Master | 💎 Diamond | Top 5 referrers | 128 | Infinity symbol + nodes |
Design Example (Network King):
┌─────────────────────────────────┐
│ [Crown + Global Network] │
│ (Green gradient) │
│ (Animated connections) │
│ │
│ 💎 Network King │
│ 500+ active referrals │
│ │
│ 💎 128 BITS │
│ 🌐 SYNERGY Pathway │
│ 👑 Elite Networker │
└─────────────────────────────────┘
SYNERGY Badge Tips:
- Use network metaphors (nodes, links, webs, global)
- Green color palette for "growth" association
- Highest BITS rewards (32-128) - hardest to achieve
- Progressive tiers: 1 → 5 → 25 → 100 → 500 referrals
- Include cross-project recognition (ecosystem badges)
- Diamond badges should feel like "network royalty"
- Animate connections for premium feel
Badge Unlock Conditions
Condition Types
1. Action Count (Simple)
{
"type": "action_count",
"action": "swap",
"count": 1,
"bits": 16
}
Use For: First-time actions, simple milestones
Examples:
- First trade (count: 1)
- Active trader (count: 10)
- Power user (count: 100)
2. Value Threshold
{
"type": "value_threshold",
"metric": "tvl",
"operator": ">=",
"value": 100000,
"bits": 64
}
Use For: Financial milestones, whale badges
Examples:
- Whale Status ($100K+ TVL)
- Volume Chaser ($10K+ volume)
- Liquidity King ($1M+ provided)
3. Time-Based
{
"type": "time_based",
"action": "hold_token",
"duration_days": 90,
"bits": 64
}
Use For: Loyalty rewards, diamond hands badges
Examples:
- Diamond Hands (90-day hold)
- Active User (7-day streak)
- Long-term Holder (1-year anniversary)
4. Combo/Complex
{
"type": "combo",
"requirements": [
{"action": "trade", "count": 10},
{"metric": "tvl", "value": 10000},
{"duration_days": 30}
],
"bits": 96
}
Use For: Elite badges, Diamond tier
Examples:
- DeFi Master (10 trades + $10K TVL + 30 days)
- Community Icon (100 messages + 10 events + Ambassador)
- Synergy Master (500 referrals + cross-project + partnership)
5. Competitive/Ranked
{
"type": "ranked",
"metric": "tvl",
"rank": "top_10",
"period": "all_time",
"bits": 128
}
Use For: Exclusive badges, leaderboard recognition
Examples:
- Vault Lord (Top 10 TVL)
- Network King (Top 5 referrers)
- Pioneer (First 100 users)
BITS Weight Strategy
Recommended BITS Distribution
Total Budget: 100,000 BITS example
Pathway | % of Budget | Total BITS | Badges | Avg BITS/Badge |
---|---|---|---|---|
ALIGN | 25% | 25,000 | 8 | 3,125 |
ALPHA | 40% | 40,000 | 8 | 5,000 |
KARMA | 20% | 20,000 | 8 | 2,500 |
SYNERGY | 15% | 15,000 | 8 | 1,875 |
Note: Avg BITS/badge is distributed across difficulty tiers, not equally.
Tier-Based BITS Allocation
Within Each Pathway (using ALPHA as example with 40,000 BITS):
Tier | Badges | % of Pathway | BITS per Badge | Total BITS |
---|---|---|---|---|
🥉 Bronze | 2 | 15% | 300 | 600 |
🥈 Silver | 2 | 25% | 500 | 1,000 |
🥇 Gold | 2 | 35% | 700 | 1,400 |
💎 Diamond | 2 | 25% | 500 | 1,000 |
Wait, that doesn't add up. Let me recalculate:
Actually, for badge design, you set BITS per unlock, not per badge pool. Here's the better approach:
BITS per Badge Unlock (what users receive):
Tier | Difficulty | BITS Range | Recommended |
---|---|---|---|
🥉 Bronze | Easy (80%+ completion) | 8-16 | 8-12 |
🥈 Silver | Medium (50-60% completion) | 16-32 | 24-32 |
🥇 Gold | Hard (20-30% completion) | 32-64 | 48-64 |
💎 Diamond | Elite (5-10% completion) | 64-128 | 96-128 |
Calibration Formula:
Expected Users × Completion Rate × BITS per Badge = Total BITS Distributed
Example (Bronze Badge):
1,000 users × 80% completion × 12 BITS = 9,600 BITS
Balancing Tips
Too Easy (90%+ completion):
- Reduce BITS reward (12 → 8)
- Keep as is if intentionally accessible
- Use for onboarding momentum
Too Hard (<10% completion):
- Increase BITS reward (64 → 96)
- Reduce difficulty requirement
- Add tutorial/guide
Perfect Balance (target rates):
- Bronze: 70-80% completion
- Silver: 50-60% completion
- Gold: 20-30% completion
- Diamond: 5-10% completion (elite)
Visual Design Specifications
Technical Requirements
File Formats:
- Preferred: SVG (scalable, small file size)
- Accepted: PNG (minimum 512×512px, transparent background)
- Not Recommended: JPG (no transparency)
Dimensions:
- Badge icon: 512×512px (displays at 64×64 to 256×256)
- Safe area: Keep important elements within center 400×400px
- Border padding: 32px minimum from edge
File Size:
- Target: <50KB per badge
- Maximum: 200KB (larger files slow loading)
- Use optimization tools (SVGO, TinyPNG)
Design Templates
Circular Badge Template (most common):
┌─────────────────────────────────┐
│ ╭───────────────────────╮ │
│ │ [Outer Glow Ring] │ │
│ │ ╭─────────────────╮ │ │
│ │ │ [Main Icon] │ │ │
│ │ │ (256×256) │ │ │
│ │ ╰─────────────────╯ │ │
│ │ [Tier Indicator] │ │
│ ╰───────────────────────╯ │
│ │
│ [Badge Name] │
│ [Tier Symbol: 🥉🥈🥇💎] │
└─────────────────────────────────┘
Shield Badge Template:
╱╲
╱ ╲
│ │
│ICON│ ← Main symbol
│ │
╲ ╱
╲╱
[Name]
[🥇 Tier]
Star Badge Template:
★
╱│╲
╱ │ ╲
★─ Icon ─★ ← 5-point star
╲ │ ╱
╲│╱
★
[Name]
[💎 Tier]
Color Palettes by Pathway
ALIGN (Blue):
Primary: #00A1F1
Dark: #0080C8
Light: #33B4F5
Glow: rgba(0, 161, 241, 0.3)
ALPHA (Orange):
Primary: #FE5F00
Dark: #E54D00
Light: #FF7F33
Glow: rgba(254, 95, 0, 0.3)
KARMA (Purple):
Primary: #7E3AF2
Dark: #6B2FD9
Light: #9558F5
Glow: rgba(126, 58, 242, 0.3)
SYNERGY (Green):
Primary: #3EB85F
Dark: #35A051
Light: #5FC47C
Glow: rgba(62, 184, 95, 0.3)
Tier Overlays:
Bronze: #CD7F32 (or pathway primary)
Silver: #C0C0C0
Gold: #FFD700
Diamond: #B9F2FF (cyan-white shimmer)
Badge Library & Templates
Pre-Made Badge Sets
Option 1: Use Our Templates
- 32 professional badges included free
- Customizable colors and text
- Available in AlphaHub Builder
- Mix and match across pathways
Option 2: Commission Custom Design
- $2,000 for full 32-badge set
- Professional designer from our network
- 2-3 weeks turnaround
- Unlimited revisions
Option 3: DIY with Figma Templates
- Free Figma template library
- 100+ badge components
- Drag-and-drop customization
- Export as SVG
Figma Template Structure
Figma File: "VerseID Badge Templates"
├── Components
│ ├── Shapes (circle, shield, star, hexagon)
│ ├── Icons (50+ symbols)
│ ├── Tiers (bronze, silver, gold, diamond)
│ └── Effects (glows, gradients, particles)
├── Pathways
│ ├── ALIGN (8 example badges)
│ ├── ALPHA (8 example badges)
│ ├── KARMA (8 example badges)
│ └── SYNERGY (8 example badges)
└── Export Settings
└── SVG optimization presets
Download: Figma Badge Templates (Coming Soon)
Badge Naming Best Practices
Effective Badge Names
What Works:
- ✅ Aspirational: "Whale Status", "Network King", "DeFi Master"
- ✅ Clear Achievement: "First Trade", "100 Referrals", "Active User"
- ✅ Memorable: "Diamond Hands", "Meme Master", "Culture King"
- ✅ Emotional: "Welcome Aboard", "Community Icon", "Pioneer"
What Doesn't:
- ❌ Generic: "Badge #7", "Level 3", "Achievement Unlocked"
- ❌ Vague: "Good Work", "Nice Job", "Congratulations"
- ❌ Too Long: "The Ultimate DeFi Trading Volume Champion of the Year"
- ❌ Confusing: "Synergistic Alignment Alpha Optimization"
Naming Patterns by Tier
Bronze (Welcoming, Beginner-Friendly):
- "Welcome Aboard", "New Voice", "First Steps"
- "Getting Started", "Hello There", "Day One"
Silver (Progressive, Achievement):
- "Volume Chaser", "Content Creator", "Growth Hacker"
- "Rising Star", "Active Trader", "Community Member"
Gold (Aspirational, Elite):
- "Whale Status", "Meme Master", "Network Builder"
- "Diamond Hands", "Community Helper", "DeFi Expert"
Diamond (Legendary, Exclusive):
- "Vault Lord", "Culture King", "Network King"
- "Synergy Master", "Community Icon", "DeFi Master"
Testing & Iteration
Badge Preview Checklist
Before publishing badges, verify:
- Renders clearly at 64×64px (smallest display size)
- Recognizable at 256×256px (card display)
- Colors match pathway theme
- Tier is visually obvious (bronze < silver < gold < diamond)
- File size <50KB (preferably)
- Transparent background (PNG/SVG)
- Name <20 characters
- Description <100 characters
A/B Testing Badges
What to Test:
- Badge names (aspirational vs descriptive)
- BITS rewards (16 vs 24 vs 32)
- Unlock conditions (5 trades vs 10 trades)
- Visual styles (flat vs gradient vs holographic)
How to Measure:
- Quest completion rate
- Time to unlock
- User feedback (surveys)
- Social sharing (badge flexing)
Common Badge Issues
Problem: Badge unlocked but users don't notice Solutions:
- Add push notification
- Show animated unlock screen
- Post in Discord/Telegram automatically
- Add to user profile prominently
Problem: Badge too easy to unlock (90%+ completion) Solutions:
- Keep as is (engagement booster)
- OR reduce BITS reward
- OR make it a "Bronze" tier badge
Problem: Badge impossible to unlock (<1% completion) Solutions:
- Reduce difficulty requirement
- Increase BITS reward (justify effort)
- Add tutorial/guide
- Check if bug in unlock logic
Problem: Badge art doesn't match expectations Solutions:
- A/B test alternative designs
- Survey community for preferences
- Iterate based on feedback
- Consider commissioning professional design
Badge Psychology & Motivation
Why Badges Work
1. Status Signaling
- Users display badges to show achievement
- Rare badges = higher social status
- Creates competitive drive
2. Progress Visualization
- See how far you've come (badges earned)
- See what's possible (badges available)
- Clear path to next milestone
3. Collection Mechanic
- "Gotta catch 'em all" psychology
- Empty slots create tension
- Completion feels satisfying
4. Social Proof
- "If others have it, I want it too"
- FOMO drives participation
- Badge showcasing drives engagement
Psychological Tips
Make Early Wins Easy:
- First 2-3 badges should unlock quickly
- Creates momentum and investment
- Users who earn 3 badges stick around 3X longer
Create Aspirational Goals:
- Diamond badges should feel ELITE
- Only 5-10% achieve them
- Creates long-term retention
Use Scarcity:
- "Top 100 users only" badges
- "First week only" time-limited badges
- "50 left" availability caps
Celebrate Publicly:
- Auto-post badge unlocks to Discord
- Leaderboards for rare badges
- Community recognition for Diamond achievers
Launch Strategy for Badges
Phase 1: Core Badges (Week 1)
Launch with 16 badges (Bronze + Silver only):
- Easier to complete
- Faster user progression
- Build momentum
Why Delay Gold/Diamond?
- Users need time to progress
- Prevents "impossible goals" frustration
- Creates anticipation
Phase 2: Advanced Badges (Week 2-4)
Unlock Gold badges after 1-2 weeks:
- Users have progressed enough
- Creates "next level" excitement
- Rewards early adopters
Unlock Diamond badges after 3-4 weeks:
- Elite users ready for challenge
- Community has matured
- Creates endgame goals
Phase 3: Seasonal Badges (Ongoing)
Add limited-time badges:
- Holiday/event specials
- Monthly challenges
- Partnership collaborations
- Community requests
Benefits:
- Re-engages dormant users
- Creates urgency (FOMO)
- Fresh content without system overhaul
Next Steps
Ready to Design Your 32 Badges?
Use our tools and templates to create badges that drive engagement:
Need help? Commission a professional 32-badge set for $2,000 (2-3 weeks)
Questions? Join our Builder Community Discord for badge design feedback and inspiration.