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Venture Studio & Innovation Fund

We design, build, and scale products at the intersection of culture, identity, and digital economies.

Questions This Page Answers​

  • What type of company is Proper Labs? → Venture studio & fund, not a startup
  • How are you different from VCs? → We build operating companies, not just invest
  • What's your positioning? → Culture→Identity→Value ecosystem architect
  • What are your core principles? → Vision over details, create more value than we take
  • What's the track record? → 8 companies, 7.4M users, 6.75Mdeployed,6.75M deployed, 32M portfolio

Positioning​

For Investors: We're structured as a fund and incubator. Equity is the core story. Tokens are execution tools for communities, but serious investors invest in Proper Labs as the umbrella fund.

For Partners: We're an adaptable innovation network where ecosystems, audiences, and B2B integrations plug in.

For Communities: We deliver live products, experiences, and value loops that turn participation into measurable returns.

Problems We Solve​

1. Bot Crisis (40-60% Fake Engagement)​

Problem: Web3 campaigns destroyed by bot farms creating false engagement metrics, wasting $2B+ annually.

Our Solution: Vibe Oracle verification layer requiring behavioral proof-of-humanity, not just task completion.

Impact: Verifiable human actions only, reducing fraud to <5% and creating trustworthy engagement data for CPVA (Cost-Per-Verified-Action) campaigns.

2. Reputation Fragmentation​

Problem: Users start from zero on every platform, killing motivation to engage and preventing identity from accumulating value.

Our Solution: VerseID portable reputation with 12.5% guaranteed value accumulation across all integrated platforms.

Impact: Identity becomes an investable asset that compounds across all platforms - your contributions become permanent wealth.

3. Unsustainable Yields​

Problem: DeFi yields collapsing without real underlying value creation - just token inflation and speculation.

Our Solution: BroFit vaults backed by real engagement → identity → revenue flywheel, not empty promises.

Impact: Sustainable yields from actual economic activity: B2B campaigns, VerseID premiums, enterprise licensing, and AI dataset sales.

4. Engagement Waste​

Problem: No way to prove ROI of social campaigns or measure true influencer value - brands waste 60%+ on fake metrics.

Our Solution: CPVA (Cost-Per-Verified-Action) as new standard metric, replacing bot-prone CPM/CPC with behavioral verification.

Impact: Verifiable performance data enabling 10-15X more efficient capital allocation and provable campaign ROI.

What Makes Us Different​

Traditional VCProper Labs Venture Studio
Invest in ideasBuild operating companies
Portfolio fragmentationUnified ecosystem
Linear value creationNetwork effects flywheel
Exit dependencyEcosystem appreciation

Operating Engine: We act as the operational backbone behind an interconnected ecosystem linked through shared infrastructure, assets, and cultural identity.

Core Principles​

  • Vision over details — Inspire first, explain later
  • Never be a startup — We launch, acquire, and incubate startups; we are not one
  • Create more value than we take — Every partner, investor, and community becomes stronger

The Numbers​

8

Portfolio Companies

7.4M+

Active Users

$6.75M

Deployed Capital

254K+

Verified Developers

Next: Understand our Investment Thesis →